Avatar Affinity supports rapid development, publishing and management of fully customised two and three dimensional avatar characters for use in web browser and mobile device applications. The system provides data structures which offer sophisticated flexibility for complex avatars but also provide default data sets and content tooling to allow simpler avatar styles to be developed and launched quickly.
Avatar Affinity can also be used to generate new revenue streams. Our platform comes ready to go, with built-in payment systems, which will allow your brand supporters (customers) to purchase extra media assets; which they can then use to personalise their own avatar creations. By tracking which assets your customers prefer, you can gain insight into your brand demographic and create targeted offerings to foster further, enhanced engagement.
In addition, Avatar Affinity can drive your brand’s social media presence, by providing means for your customers to share their creations on the world’s most popular social networks.
Avatar Affinity can grow with you & your brand(s) and offer increasingly more advanced possibilities, such as: personalised merchandise, online gaming, user polls, statistics and much, much more.
Avatar Builder Application
A fully functioning web client application bult upon open web standards - no plugins or downloads required!
Full customisation of the client application to ensure it fits with your brand guidelines.
Content Management System
Easily update your assets and add new packs to your inventory with our easy to use tools
Social Sharing Functionality
Straight forward integration with major social networks for viral penetration
Provisioning, Support & Hosting
We take care of all the details so you don't have to and we're always on hand should you require assistance.
Statistics & Reporting
Get valuable insight into your users psychology through metrics and segmentation.
Avatar Rating System
Bring out the competitive side of your users by allowing them to rate each others avatars.
Leaderboards and Achievements
Incentivise users to get the most out of their avatars with goal oriented activities
HiRes Export for Merchandising
Get additional avatar representations for use in high DPI printing for all kinds of merchandising opportunities.
Every asset is made up of layers. You can have as few (at least one) or as many layers as you like in an asset and each of these layers can be marked as recolourable. In this simple example, we have two layers, one for the colour and one that contains all the lines and shading.
Assets are grouped into categories which correspond to the component parts of the avatar (in this case: legs, arm, torso, head, mouth, nose, eyes, hair). These categories are given a stacking order which tells the system how to composite the assets together.
Each avatar can have multiple representations (and therefor each asset) which can be defined by you. This could be body shape related (e.g. tall, short, fat, thin), resolution oriented (e.g. 96ppi, 278ppi) or even file type (e.g. png, svg, swf).
BBC look to Avatar Affinity as an Engagement Strategy
The BBC has now made a further commitment to Avatar Affinity and invested in additional evaluations for some of their best known IP characters & formats. With the help of this tool, their intention is to roll this out across a number of their brands, in order to increase user engagement and retention on some of their most popular children’s websites.
The BBC’s growing usage is seen as a testament to Avatar Affinity’s leading position in the character-based, commerical avatar space.
Avatar Affinity is currently being used by Little Airplane Productions to increase the value of their own globally successful IP; Small Potatoes, which is a character based TV programme.
It has been deployed as a Facebook application where Small Potatoes fans can create, customise and share their favourite potato characters, with friends and on the Small Potatoes Facebook Fan Page. Currently they have 1,000+ active users per month and are now looking for further additional modules they can implement, to further increase revenues and retention.
Brainless: Zombie Maker
Brainless is built using the Avatar Affinity platform. Avatar Affinity provides a tool-set that makes it easy to define and manage new avatar styles. We provide a REST API, a CMS to manage digital asset inventories and client side libraries to make integration with Facebook so easy even the undead can manage it.Try the demo